Social Media (B.A.)
The Social Media BA major at Keene State College is dedicated to the investigation of the roles of Web 3.0 and social media in contemporary journalism, communication and society within a liberal arts perspective. The major has a journalism core with a multidisciplinary approach that includes art, communication and marketing courses.
Students will gain insight into web and social media uses in professional communication and prepare for careers in journalism, public relations and social media by developing artistic, writing, visual and analytical skills in an applied setting. The curriculum emphasizes multidisciplinary professional concepts and practices, including accuracy, legal and ethical responsibilities, strategic communication, crisis management and data analysis, along with developing students’ analytical, writing, research, production, and presentation skills.
A grade of C or higher must be earned in each course or course substitution counted toward the major.
Integrative Studies Requirements
40 credits minimum
|Major Requirements (44 credits)|
|IAART-105||Graphic Design Process||4|
|IHJRN-130||Media Writing Fundamentals||4|
|IHJRN-240||Social Media Fundamentals||4|
|JRN-340||Social Media Analytics||4|
|COMM-385||Digital Communication Law & Ethics||4|
|or JRN-323||Journalism Law & Ethics|
|or ISCS-150||Website Design & Construction|
|Practicum/Internship (Select 4 credits from the following)||4|
|Advanced Media Production|
|Journalism Internship (4 credits count toward major)|
|COMM-360||Strategic Digital Communication||4|
|or MGT-335||Strategic Digital Marketing|
|Electives (Select 8 credits from the following)||8|
|Design for Mobile Media|
|Mapping Social Patterns - GIS|
|Thinking Like a Journalist|
|Multimedia: Public Affairs|
|Applied Data Analysis & Vis|
|Customer Relationship MGT|
|Arts Management: Marketing, Development, And Communication|
|Race Gender Sexuality and Pop Culture|
Select courses to reach a total of 120 credits for the degree.
40 credits at the upper-level
Upon completion of the Social Media major students will:
Know and apply information gathering, primary and secondary research strategies and data analysis methods.
Organize, plan, implement and evaluate social media campaigns and strategic communications using appropriate tools and strategies to engage consumers and achieve organizational goals.
Employ effective written and oral communication skills to reach internal and external audiences.
Apply legal and ethical principles to professional communication activities.
Attain proficiency with a variety of social media tools and channels, especially multimedia information gathering, dissemination and production software and equipment.
Think critically when analyzing the relationship between social media and society from diverse, historical, legal, ethical and contemporary perspectives.