Marketing Minor
This minor is available to help prepare any majors for careers in the field of Marketing.
The objective of the Marketing Minor is to provide selected course offerings that will assist students from any major in developing an additional area of focus within Marketing that will enrich their academic experience and career opportunities. Students will examine the profession while exploring a broad range of theories and activities that affect the relationship between an organization, its customers and its markets.
| Code | Title | Credits |
|---|---|---|
| Minor Requirements (24-28 credits) | ||
| MGT-101 | Introduction to Management (a grade of C or higher is required) | 4 |
| MGT-331 | Principles of Marketing | 4 |
| MGT-343 | Consumer Behavior | 4 |
| or MGT-434 | Marketing Research | |
| Select one of the following: | 4-8 | |
| Accounting for Decision Making | ||
| Financial Accounting and Managerial Accounting | ||
| Select two of the following: | 8 | |
| Visual Communication | ||
| Intercultural Communication | ||
| Persuasion | ||
| Public Relations Principles | ||
| Media Writing Fundamentals | ||
| Multimedia Fundamentals | ||
| Advertising & Promotion | ||
| Consumer Behavior 1 | ||
| Strategic Digital Marketing | ||
| Prof Sales & Negotiations | ||
| Marketing Research 1 | ||
| Customer Relationship MGT | ||
| Race Gender Sexuality Pop Cult | ||
| Arts Mgt: Market Dev & Comm | ||
| Total Credits | 24-28 | |
- 1
May not be counted as both minor core and elective.
**Please note some courses have prerequisites.
Upon completion of the Marketing Minor students will gain and demonstrate:
- An understanding of the nature and assumptions of product planning.
- An understanding of the nature and assumptions of marketing, communications, and advertising.
- An understanding of the nature and assumptions of digital marketing and ecommerce.
- An understanding of the nature and assumptions of marketing analytics and customer data management.
- An understanding of the nature and assumptions of the behavioral and organizational theories that underlie market behavior.