Marketing Minor
This minor is available to help prepare any majors for careers in the field of Marketing.
| Code | Title | Credits |
|---|---|---|
| Minor Requirements (24-28 credits) | ||
| MGT-101 | Introduction to Management (a grade of C or higher is required) | 4 |
| MGT-331 | Principles of Marketing | 4 |
| MGT-343 | Consumer Behavior | 4 |
| or MGT-434 | Marketing Research | |
| Select one of the following: | 4-8 | |
| Accounting for Sustainable Business | ||
| Financial Accounting and Managerial Accounting | ||
| Select two of the following: | 8 | |
| Visual Communication | ||
| Intercultural Communication | ||
| Persuasion | ||
| Public Relations Principles | ||
| Media Writing Fundamentals | ||
| Multimedia Fundamentals | ||
| Advertising and Promotion | ||
| Consumer Behavior 1 | ||
| Strategic Digital Marketing | ||
| Professional Sales & Negotiations | ||
| Marketing Research 1 | ||
| Customer Relationship MGT | ||
| Race Gender Sexuality and Pop Culture | ||
| Arts Mgt: Marketing, Development, & Comm | ||
| Total Credits | 24-28 | |
- 1
May not be counted as both minor core and elective.
**Please note some courses have prerequisites.
Upon completion of the Marketing minor students will gain and demonstrate an understanding of:
- Marketing that will enrich their academic experience and career opportunities. Students will examine the profession while exploring a broad range of theories and activities that affect the relationship between an organization, its customers and its markets.
- The nature and assumptions of product planning.
- The nature and assumptions of marketing, communications, and advertising.
- The nature and assumptions of digital marketing and ecommerce.
- The nature and assumptions of marketing analytics and customer data management.
- The nature and assumptions of the behavioral and organizational theories that underly market behavior.